As the Digital Age flourishes, more and more people are switching to working online and having businesses that revolve around all things digital and technological. A well-known example of this is the marketing industry. In recent years the marketing industry has converted to being almost entirely digital; thus creating the genre of marketing: digital marketing. Almost every company has or has the ability to reap the benefits of digital marketing, making this industry a lucrative and important one.

As more people are beginning or expanding their careers in digital marketing, there are some things that they should know; most notably, how to keep their digital marketing company safe from cybercrime. Cybercrime can impact and ruin people’s lives as hackers can steal, exploit, and tamper with personal information and accounts. And for a business that exists only digitally, it’s important to take the necessary precautions in order to keep the business safe.

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Taking a moment to bolster up your Mac security is always a smart move. It becomes absolutely essential if you regularly access public networks, be it in your campus or your favorite cafe. 

The internet is vast and can sometimes be unsavory. There are plenty of hackers and malicious bots out there trying to steal your information. But never fear! We are here to give you a few easy tips to make sure your MacOS remains impenetrable. 

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Introduction

The IoT industry is currently booming at a rapid scale, allowing for insights backed by data to provide value to industries and enterprises. For instance, in supply chain, IoT is helping track the exact locations and condition of the cargo shipments to ensure that goods in transportation safely reach their destination. In agricultural sector, IoT devices help farmers to monitor changes in weather near crop fields to enhance labor, harvest health and water usage. Travel industry is making use of IoT sensors to notify on-arrival passengers when their luggage reaches the airport.

These and many more opportunities offered by IoT are making our lives easier and provide us with limitless services to enable increased work productivity and efficiency. However, its adoption is still not as widespread as anticipated. The reason is the security obstacles associated with IoT devices. In the year 2018, according to a survey by Bain & Company, security was the top reason for industrial and enterprise respondents to not adopt IoT technology. These security challenges can be overcome, but to understand how to do that, it’s important to first know what these challenges are.

Let us look at some of the many security threats faced by the Internet of Things.

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Whereas Apple computer infections show a growing trend, users can fall victim to other cyber-attacks that involve phishing and may lead to identity theft, financial losses, and other serious issues. Phishing is one of the dominating forms of today’s online attacks. With social engineering at its core, it mainly relies on booby-trapped links, typically arriving with emails, to hoodwink recipients into disclosing their personal information to fraudsters.

The particularly unnerving thing is that phishing kits available on darknet sources can be easily accessed by individuals who don’t have a solid programming background. It means that even people with basic computer skills may zero in on you.

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Machine learning and artificial intelligence are changing the way that businesses operate. Whether it’s on the factory floor or in back-end IT, automated services and machines are increasing speed and productivity all while freeing up workers to focus on tasks which require a totally different set of skills.

Alongside this, we are seeing the role of AI in cyber security increase as well as the number of artificial intelligence security tools being used too. This is all because AI is trained to learn, develop and grow using the data it is provided with. Essentially, an AI system is constantly in a state of change and improvement. In an environment where hackers and security threats are everywhere and constantly looking for a way into a system, protecting company data has never had such a high priority. With this in mind, it’s important to understand exactly what is AI in cyber security and just how is AI in security being implemented?    

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By 2021, cybercrimes will cost companies USD 6 trillion, according to a study.

The number of internet users has grown from an estimated at 2 billion in 2015 to 4.4 billion in 2019, but so have the cybercrimes which are expected to cost companies USD 6 trillion worldwide, according to a study by Cybersecurity Ventures.

Similarly, the number of smartphone users has grown from 2.5 billion in 2016 to 3.2 billion in 2019 and is forecasted to grow to 3.8 billion by 2021. Smartphones and the internet will make further inroads to our economic system. But there are certain risks involved as well.

Mobile phones are becoming targets of cybercriminals because of their widespread use and increasing computing power. Consider the fact that more than 60 % of online fraud occurs through mobile phones. This threat is not just towards individual users but businesses as well. It does not matter how large the company is either. 43% of the cyberattacks in 2019 were aimed at smaller businesses because they do not have adequate protection.

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The way we work and the spaces we work in have evolved considerably in the last fifty years. Corporate culture is nothing like what it used to be back in the 80’s and 90’s. Cabins and cubicles have given way to open offices. Many in the work-force today prefer to work remotely and maintain flexible hours. As such, hot-desking is common in many multi-national companies including those who have large office spaces. As the start-up culture evolved, there was a need for multiple small offices. This growing breed of self-employed professionals and start-up owners need other resources that are commonly required in the office environment like printers, shredders, Wi-Fi, meeting rooms, video-conferencing abilities etc . They also need a common place to meet people, network and exchange ideas because working solo could be monotonous at some time. Co-working has provided an all-in-one solution for the needs of such individuals and small groups of people by providing a common space where equipment and utilities could be shared between businesses who rent the space. Co-working spaces have thus become very popular across the world and especially in cities where real-estate is very expensive. According to statistics the number of co-working spaces has increase by 205% between 2014 and 2018

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While it may be true that nobody can predict the future, when it comes to cybersecurity you can give it a good go. By looking at the security developments that we have witnessed over the past few years, it is perfectly possible to forecast what is likely to happen in the near future.

Plus, with 2020 just around the corner, now is the time to do exactly that. Staying ahead of the game and doing all you can to avoid the risk of a cyber-attack is vital; and what better way is there to do just that than by preparing yourself in advance.

From the rise of 5G to the implementation of AI, here are five cybersecurity predictions for the coming year.

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Despite its negative connotations, the Dark Web is nothing to be afraid of. Few know that the Dark Web was actually thought out as a means of preserving privacy and security. However, this also enabled it to become a breeding ground for illegal activity.

There are certainly things to be distrustful of when navigating the Dark Web, and before venturing into it head-first, you should understand certain things about it.

What is the Dark Web?

The first thing you need to know is that there is no actual database for the Dark Web. Instead, there are only what are known as “peer to peer connections”, which means that the data you are accessing is not stored in just one place.

Instead, it is found on thousands of different computers that are part of the network, so that no one can actually identify where the information is coming from. You can upload to the network, but when downloading, there is no telling where you’re getting the data from.

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“I’ve read that my web hosting provider’s website that they have a good security solution in place to protect me against hackers.”

This is a pretty common answer that a lot of bloggers and small business owners gave me when I ask them if they know about how secure their web hosting is. Also, they often add that their budgets are pretty tight so they’ve chosen to go with “an affordable provider.” By “affordable,” of course, they mean ‘ridiculously cheap.”

Come on, people.

Do you really think that a cheap web hosting has everything in place to stop a website attack? Do you think that they will protect you from all types of hacker attacks?

While I don’t know everything about how web hosting providers choose security solutions, I can tell you with some confidence that a lot of them have laughable solutions.

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