As the Digital Age flourishes, more and more people are switching to working online and having businesses that revolve around all things digital and technological. A well-known example of this is the marketing industry. In recent years the marketing industry has converted to being almost entirely digital; thus creating the genre of marketing: digital marketing. Almost every company has or has the ability to reap the benefits of digital marketing, making this industry a lucrative and important one.

As more people are beginning or expanding their careers in digital marketing, there are some things that they should know; most notably, how to keep their digital marketing company safe from cybercrime. Cybercrime can impact and ruin people’s lives as hackers can steal, exploit, and tamper with personal information and accounts. And for a business that exists only digitally, it’s important to take the necessary precautions in order to keep the business safe.

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While the offensive-defensive strategies for vulnerable networks and data protection run in a never-ending cycle, the complexity and volume of cyberattacks still increased. Although traditional cybersecurity measures are still imperative to fight these cyberattacks, there is a growing need to combine the strength of artificial intelligence security to defend vulnerable networks and data from cyber attackers. 

In a recent report by antivirus company, Norton, it states that the global cost of data breach recovery is USD 3.86 million. Additional reports show that it takes up to 196 days for an organization to recover from any data security breach. These statistics show the increasing need for companies to use AI security to avoid both financial losses and waste of time. 

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Every organization has to ensure that all of its data is stored securely and that any possibility of data leaks or information theft are minimized as much as possible. Healthcare providers must also ensure that they comply with the Health Insurance Portability and Accountability Act (HIPAA). Here are some of the ways in which HIPAA rules can affect your practice and steps you can take to ensure you comply.

HIPAA Rules

The two fundamental components of HIPAA are the Privacy Rule and Security Rule. The key aspects of HIPAA’s Privacy Rule relate to who can have access to personal health information (PHI), how it is used and disclosed. Policies and procedures should be implemented to ensure that only the minimum information necessary is disclosed and that written patient authorization is obtained prior to their information being disclosed. Failing to follow the HIPAA Privacy Rule can lead to civil and even criminal penalties. The HIPAA Security Rule requires that all ePHI which is created, sent or received be kept confidential, that data integrity is maintained and that data is available when needed.

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Taking a moment to bolster up your Mac security is always a smart move. It becomes absolutely essential if you regularly access public networks, be it in your campus or your favorite cafe. 

The internet is vast and can sometimes be unsavory. There are plenty of hackers and malicious bots out there trying to steal your information. But never fear! We are here to give you a few easy tips to make sure your MacOS remains impenetrable. 

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Cybercrime isn’t limited to large corporations or wealthy individuals; it also targets small businesses. According to the U.S. Congressional Small Business Committee, a significant amount of cyber-attacks targeted businesses with less than 100 workers. A related study by the SMB CyberSecurity Report established that 50% of SMBs had experienced a security breach in the past.

The reason small businesses are targeted more than large corporations is that they’ve vulnerabilities in their networks. This means it’s easier to breach the networks of small businesses than it’s to penetrate large corporations. Small businesses don’t allocate sufficient time and funds to secure their networks. They also lack expert personnel, have outdated security programs, and fail to secure their endpoints. The following are some of the basic cybersecurity best practices for small businesses.

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Introduction

The IoT industry is currently booming at a rapid scale, allowing for insights backed by data to provide value to industries and enterprises. For instance, in supply chain, IoT is helping track the exact locations and condition of the cargo shipments to ensure that goods in transportation safely reach their destination. In agricultural sector, IoT devices help farmers to monitor changes in weather near crop fields to enhance labor, harvest health and water usage. Travel industry is making use of IoT sensors to notify on-arrival passengers when their luggage reaches the airport.

These and many more opportunities offered by IoT are making our lives easier and provide us with limitless services to enable increased work productivity and efficiency. However, its adoption is still not as widespread as anticipated. The reason is the security obstacles associated with IoT devices. In the year 2018, according to a survey by Bain & Company, security was the top reason for industrial and enterprise respondents to not adopt IoT technology. These security challenges can be overcome, but to understand how to do that, it’s important to first know what these challenges are.

Let us look at some of the many security threats faced by the Internet of Things.

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It is extremely common for business websites to use web applications. However, when these applications contain vulnerabilities they can be exploited by hackers. This makes it essential that companies start taking web application security more seriously. 

There are countless examples of poor web application security that have led to extremely serious data breaches and the loss of significant amounts of money. The well-publicised data breach at Equifax was caused by a failure to patch a flaw in a web application – this ended up costing the business in excess of $1.38billion.  

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Whereas Apple computer infections show a growing trend, users can fall victim to other cyber-attacks that involve phishing and may lead to identity theft, financial losses, and other serious issues. Phishing is one of the dominating forms of today’s online attacks. With social engineering at its core, it mainly relies on booby-trapped links, typically arriving with emails, to hoodwink recipients into disclosing their personal information to fraudsters.

The particularly unnerving thing is that phishing kits available on darknet sources can be easily accessed by individuals who don’t have a solid programming background. It means that even people with basic computer skills may zero in on you.

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Machine learning and artificial intelligence are changing the way that businesses operate. Whether it’s on the factory floor or in back-end IT, automated services and machines are increasing speed and productivity all while freeing up workers to focus on tasks which require a totally different set of skills.

Alongside this, we are seeing the role of AI in cyber security increase as well as the number of artificial intelligence security tools being used too. This is all because AI is trained to learn, develop and grow using the data it is provided with. Essentially, an AI system is constantly in a state of change and improvement. In an environment where hackers and security threats are everywhere and constantly looking for a way into a system, protecting company data has never had such a high priority. With this in mind, it’s important to understand exactly what is AI in cyber security and just how is AI in security being implemented?    

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On my 1st week of the basic course in the Israeli army I was taught that in terms of information security there is no information item that is too negligible or too small to deal with.

The base location, the unit’s name, how big is my team – shall not be told.
There is no need to brag about the amazing projects we do
and
There is no reason to connect external media to computers

EVERYTHING about information security is important and must be afterthought.

That approach is based on the assumption, that a person who was educated from the very 1st moment not to disclose the name of the unit (barely the city it is located at) will be very minded and aware with information of real potential harm.

This is an excellent and well-proven attitude with regard to security, and I’d expect it to be a corner stone in mission critical cyber security organizations and industries such as: medical, energy, avionics and automotive.

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