The use of the net, portable devices, social networking sites, search engines, and other platforms to reach consumers is known as digital marketing. In comparison to conventional marketing, some marketing experts believe digital marketing to be a whole new undertaking that necessitates a fresh approach to clients and a new understanding of how customers behave. Every marketer faces one or more threats while trying to develop a market for their brand in today’s ever-changing and ever-expanding digital world. One brand may have difficulty attracting enough traffic from social networking sites to their website, while another may have difficulty calculating the ROI of the most traffic-generating medium. 

Continue reading

These days, almost everyone has an internet-connected device. Since people rely on a wireless internet connection for nearly everything, it’s becoming increasingly critical to learn how you can maintain Wi-Fi safety and security.

Hackers are always looking for ways to exploit your security flaws to access your personal information and data. An unsecured business or home Wi-Fi network is susceptible to unauthorized access. With wireless security, you can keep unwanted users from gaining access to your network and only make it accessible to authorized persons. Here are tips for securing wireless networks.

Continue reading

You no longer have to be a high flyer to bet and play casino games. Casino games have become available to anyone with access to an internet connection and a laptop or smartphone. According to the latest estimates, the industry was worth more than $66 billion in 2020.

There are many providers in the industry, which makes for a competitive market that benefits the players, and the economy benefits from a thriving industry and a competitive marketplace. So they are able to play a wide selection of games at new online casinos Ireland and take advantage of special promotions like free spins and bonuses.

Continue reading

How often do you go to the bank these days? Or when was the last time you signed a contract with both parties present?

In our heavily digitalized world, almost everything can be done online. It’s more convenient, it requires less human interaction, and it’s a safe and quick way to solve problems that usually take a lot of time without doing anything actually productive.

If we add the stress of the pandemic to the equation, we no longer have to wonder why the e-commerce sector made a huge jump from 16% in 2019 to 19% in 2020. While there are a lot of positive aspects to this situation, there’s also a worrying trend that starts to show its devastating effects. Cybercriminals find the online world extremely suitable for their illicit activities because without face-to-face iterations, it’s easier to assume someone else’s identity or break into low-security devices or accounts.

Continue reading

There are various matters to think about when establishing a startup. One of those is how to protect your startup data. That kind of data refers not only to information about your business, such as contracts and bank accounts, but also to the details you’ve collected from customers. Some examples are their names, emails, home addresses, and payment information.

To keep your startup data safe and well protected, you need to invest in cybersecurity solutions. You can also hire reliable professionals for business startup accounting services to handle everything related to finances and accounting without putting your company information at risk. In addition to that, here are some of the tips you can consider to safeguard your startup data:

Continue reading

The OWASP (Open Web Application Security Project) Top 10 is a standard security guideline followed by developers and security professionals across the industry. The OWASP is a non-profit organization started in 2004 to help secure applications against popular vulnerabilities.

As software development practices have evolved over the years, so have the nature of attacks. To stay relevant as per current day complex security vulnerabilities, OWASP keeps updating its vulnerabilities list based on the current trends (OWASP is currently in its 2017 edition).

Having understood what OWASP Top 10 standard is, let’s look at each one of them with a real-world example to help our understanding.

Continue reading

An asset refers to anything that has value to an organization or individual, and it’s no exaggeration to say that assets are the lifeline of any entity. This is especially true for business owners, regardless of their industry. For example, if you’re running a manufacturing company, your assets, which may come in the form of equipment, are what’s running the show. The same goes for e-commerce companies that rely primarily on digital assets (e.g., images, videos, and applications).

Continue reading

One of the great advantages of modern technology is the evolving nature of it’s capabilities. Year on year, changes occur that fundamentally affect the way we interact, the way we view the world, and the way businesses operate. From emerging technologies such as cloud computing, Artificial Intelligence (AI), automation, and the Internet of Things (IoT), there have been a slew of previously unprecedented opportunities for businesses to incorporate that offers definitive value.

2021 will be no different, however the emphasis may be now pushed in a different direction as businesses look to understand just how AI will affect cybersecurity, alongside other AI related cybersecurity trends that are on the horizon. Vendors will likely accelerate AI and machine learning app development to combine human and machine insights to prevent attackers who are intent on escalating their cyber activities. When we ask how is AI changing cybersecurity, it’s important to first look at how the previous year altered everything.

Lockdowns, bankruptcies, pandemics, business closures, and general confusion has led to a golden age for cyber-attackers to capitalize on the situation. Unfortunately, 2020 has been rife with tragedies since the outbreak of the Coronavirus crisis, with businesses being forced to embrace concepts like remote working, which has only led to a number of new problems.

As people have turned to remote working in huge numbers and hackers use new AI attacks against them, they are more vulnerable to different cyberthreats than ever before. In 2021, these cybersecurity issues will continue to rise as businesses will need to recognize that AI, and AI related cybersecurity trends are going to be pivotal when it comes to solving these challenges.

Continue reading

Social media is a perfect means of communication with your friends and colleagues, business partners and potential clients.

But social media can also be a convenient platform for offenders, abusers, and fraudsters. They attract a lot of scammers and cybercriminals. Be attentive about the personal information you provide and the people with who you communicate.

In this article, we have compiled a list of simple security tips on how to keep your account and sensitive data protected.

Continue reading

Threats to your business data can be really damaging if you are not careful. But they are completely avoidable when you have the right safeguards in place. If you are wanting to ensure that you can conduct business without a lot of issues along the way, then investing in the right methods will help. 

There are a lot of things that you should consider when it comes to keeping your business data secure. Some of the steps to consider include:

 

Continue reading