Author: Elias Chachak

Data plays a vital role in the effectiveness and success of a digital marketing campaign. Marketers use data to gain insights into consumer behavior and market trends to identify distinctive customer needs and create targeted marketing campaigns. The availability and ease of access to data can, however, be a blessing and a mishap. 

While data is an invaluable asset in marketing, it demands a lot of responsibility from owners to protect it against breaches. Apart from that, delivering customized experiences to your customers is your task: you have to ensure customers that their data is secure and you won’t exploit it when sharing it with you. 

The balance between safeguarding customer data and the need to personalize customer experience is quite delicate. This article shares six ways you can protect customer data in your marketing campaigns.

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Information security is the practice of protecting an organization’s data from illegal access, disclosure, disruption, or change. It includes processes, organizational standard operating procedures, and tools that secure a company’s sensitive information and is usually handled by the company’s security experts. Its main goal is to minimize threats and susceptibility to outside attacks.

Large companies require experienced personnel to undertake such critical work and so, adding credentials to your arsenal can help set yourself apart from other candidates. Let’s look at several information security certifications that can help you advance your career and get recognition for your skills.

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AWS is the most used cloud platform on the planet. It offers a wide range of solutions and services such as cloud computing, relational database, simple storage solutions, and the list goes on. Organizations use these services to fulfil their IT needs and run their businesses online. However, hackers have always tried to disrupt these services and tried to hack into the network of these worldwide organizations. To prevent hacking attempts and network compromise scenarios, organizations perform periodic security audits of their AWS environments. This makes sure their assets running on AWS are safe and secure. In this post, I will explain what AWS security audit is, why you need one and how to get started with it. So, let’s get started!

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The world of technology is changing, and so are consumer demands. Therefore, businesses are doing all they can to adapt to these changes and remain competitive in the market. Whether you are a company trying to meet the current demands or a Salesforce admin trying to enhance business operations, you must have used a customer relationship management system at some point. So, how exactly can one make the most of this innovation?

Before we get into the nitty-gritty of this subject, let’s first define a CRM system. It’s basically a combination of business strategies and respective technologies to boost company-consumer relationships. This system is geared towards developing goals, acquiring customers, and retaining them for as long as possible. 

Now that you know the benefits of CRM, what can you do to ensure that you get the best out of it? 

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It’s all quiet on the cybersecurity front – at least according to industry analysts. Kaspersky noted that Q2 2021 ended with a relative downturn in the number of global cybersecurity attacks, with the ever-popular DDoS attack route experiencing a 38% reduction in total attempts. Despite this, rumblings continue under the surface as analysts look at the impact of vulnerabilities found in DNS hosts and providers across the world. DNS attacks are taking off and having a serious impact on the profitability and safety of businesses across the world, and questions remain over whether new technology can make a serious impact.

The state of play

There is reason to be concerned over the current level and scope of DNS vulnerability exploits and other attacks. DNS attacks rose significantly in the 2020/21 financial year, with 90% of US businesses self-reporting such attacks on their systems. This is largely down to new and sophisticated forms of software and attack vectors that can target DNS in a far more productive manner. Security Week highlights one exploit of AWS Route 53 which, according to their estimates, could be utilized for ‘nation-state’ levels of spying on American businesses. The world has largely wised up to the threat of DDoS attacks – although the cost of protection is often substantial – and that means other forms of attack are seeing innovation. Via DNS is clearly a favored route, at least for the time being.

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One of the great advantages of modern technology is the evolving nature of it’s capabilities. Year on year, changes occur that fundamentally affect the way we interact, the way we view the world, and the way businesses operate. From emerging technologies such as cloud computing, Artificial Intelligence (AI), automation, and the Internet of Things (IoT), there have been a slew of previously unprecedented opportunities for businesses to incorporate that offers definitive value.

2021 will be no different, however the emphasis may be now pushed in a different direction as businesses look to understand just how AI will affect cybersecurity, alongside other AI related cybersecurity trends that are on the horizon. Vendors will likely accelerate AI and machine learning app development to combine human and machine insights to prevent attackers who are intent on escalating their cyber activities. When we ask how is AI changing cybersecurity, it’s important to first look at how the previous year altered everything.

Lockdowns, bankruptcies, pandemics, business closures, and general confusion has led to a golden age for cyber-attackers to capitalize on the situation. Unfortunately, 2020 has been rife with tragedies since the outbreak of the Coronavirus crisis, with businesses being forced to embrace concepts like remote working, which has only led to a number of new problems.

As people have turned to remote working in huge numbers and hackers use new AI attacks against them, they are more vulnerable to different cyberthreats than ever before. In 2021, these cybersecurity issues will continue to rise as businesses will need to recognize that AI, and AI related cybersecurity trends are going to be pivotal when it comes to solving these challenges.

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Social media is a perfect means of communication with your friends and colleagues, business partners and potential clients.

But social media can also be a convenient platform for offenders, abusers, and fraudsters. They attract a lot of scammers and cybercriminals. Be attentive about the personal information you provide and the people with who you communicate.

In this article, we have compiled a list of simple security tips on how to keep your account and sensitive data protected.

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Vulnerability Assessment and Penetration Testing (VAPT) procedures are renowned in the cybersecurity industry for their holistic role. The ethical hacking environment designed during a pentesting procedure reveals a lot of information about the system’s response to an attack. It reveals the maximum number of vulnerabilities and incident response details about the networks, systems, and applications. 

Usually, a security audit or assessment process builds towards a pentesting procedure as the natural end of resolving the security loopholes discovered. However, various compliance requirements and government mandates dictate a mandatory penetration testing procedure to ensure the security of customer data. Organizations of each industry have specific compliance rules for information security that have been made mandatory. 

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The internet is heavily flooded with data. It could take a person several hours, or even days, and a considerable number of cups of coffee to sift through the data and ultimately reach actionable insights.

For businesses leveraging a lot of data for market research, competitive price analysis, and other business applications, sifting through data can be disadvantageous and time consuming. At the same time, cyber-attacks targeting valuable data on various websites are intensifying.

But there’s good news. Implementing web scraping in a business is an easier, more accurate, and affordable way of accessing and analyzing large amounts of data. Additionally, it can enhance cybersecurity.

Investing time and effort into gaining knowledge in python web scraping can enable businesses to easily thwart cyber-attacks.

This article delved into what web scraping is and how knowledge, skills, and experience in python web scraping can enhance cybersecurity. 

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Threats to your business data can be really damaging if you are not careful. But they are completely avoidable when you have the right safeguards in place. If you are wanting to ensure that you can conduct business without a lot of issues along the way, then investing in the right methods will help. 

There are a lot of things that you should consider when it comes to keeping your business data secure. Some of the steps to consider include:

 

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