Data plays a vital role in the effectiveness and success of a digital marketing campaign. Marketers use data to gain insights into consumer behavior and market trends to identify distinctive customer needs and create targeted marketing campaigns. The availability and ease of access to data can, however, be a blessing and a mishap. 

While data is an invaluable asset in marketing, it demands a lot of responsibility from owners to protect it against breaches. Apart from that, delivering customized experiences to your customers is your task: you have to ensure customers that their data is secure and you won’t exploit it when sharing it with you. 

The balance between safeguarding customer data and the need to personalize customer experience is quite delicate. This article shares six ways you can protect customer data in your marketing campaigns.

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AWS is the most used cloud platform on the planet. It offers a wide range of solutions and services such as cloud computing, relational database, simple storage solutions, and the list goes on. Organizations use these services to fulfil their IT needs and run their businesses online. However, hackers have always tried to disrupt these services and tried to hack into the network of these worldwide organizations. To prevent hacking attempts and network compromise scenarios, organizations perform periodic security audits of their AWS environments. This makes sure their assets running on AWS are safe and secure. In this post, I will explain what AWS security audit is, why you need one and how to get started with it. So, let’s get started!

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The world of technology is changing, and so are consumer demands. Therefore, businesses are doing all they can to adapt to these changes and remain competitive in the market. Whether you are a company trying to meet the current demands or a Salesforce admin trying to enhance business operations, you must have used a customer relationship management system at some point. So, how exactly can one make the most of this innovation?

Before we get into the nitty-gritty of this subject, let’s first define a CRM system. It’s basically a combination of business strategies and respective technologies to boost company-consumer relationships. This system is geared towards developing goals, acquiring customers, and retaining them for as long as possible. 

Now that you know the benefits of CRM, what can you do to ensure that you get the best out of it? 

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One of the great advantages of modern technology is the evolving nature of it’s capabilities. Year on year, changes occur that fundamentally affect the way we interact, the way we view the world, and the way businesses operate. From emerging technologies such as cloud computing, Artificial Intelligence (AI), automation, and the Internet of Things (IoT), there have been a slew of previously unprecedented opportunities for businesses to incorporate that offers definitive value.

2021 will be no different, however the emphasis may be now pushed in a different direction as businesses look to understand just how AI will affect cybersecurity, alongside other AI related cybersecurity trends that are on the horizon. Vendors will likely accelerate AI and machine learning app development to combine human and machine insights to prevent attackers who are intent on escalating their cyber activities. When we ask how is AI changing cybersecurity, it’s important to first look at how the previous year altered everything.

Lockdowns, bankruptcies, pandemics, business closures, and general confusion has led to a golden age for cyber-attackers to capitalize on the situation. Unfortunately, 2020 has been rife with tragedies since the outbreak of the Coronavirus crisis, with businesses being forced to embrace concepts like remote working, which has only led to a number of new problems.

As people have turned to remote working in huge numbers and hackers use new AI attacks against them, they are more vulnerable to different cyberthreats than ever before. In 2021, these cybersecurity issues will continue to rise as businesses will need to recognize that AI, and AI related cybersecurity trends are going to be pivotal when it comes to solving these challenges.

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Social media is a perfect means of communication with your friends and colleagues, business partners and potential clients.

But social media can also be a convenient platform for offenders, abusers, and fraudsters. They attract a lot of scammers and cybercriminals. Be attentive about the personal information you provide and the people with who you communicate.

In this article, we have compiled a list of simple security tips on how to keep your account and sensitive data protected.

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The internet is heavily flooded with data. It could take a person several hours, or even days, and a considerable number of cups of coffee to sift through the data and ultimately reach actionable insights.

For businesses leveraging a lot of data for market research, competitive price analysis, and other business applications, sifting through data can be disadvantageous and time consuming. At the same time, cyber-attacks targeting valuable data on various websites are intensifying.

But there’s good news. Implementing web scraping in a business is an easier, more accurate, and affordable way of accessing and analyzing large amounts of data. Additionally, it can enhance cybersecurity.

Investing time and effort into gaining knowledge in python web scraping can enable businesses to easily thwart cyber-attacks.

This article delved into what web scraping is and how knowledge, skills, and experience in python web scraping can enhance cybersecurity. 

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Threats to your business data can be really damaging if you are not careful. But they are completely avoidable when you have the right safeguards in place. If you are wanting to ensure that you can conduct business without a lot of issues along the way, then investing in the right methods will help. 

There are a lot of things that you should consider when it comes to keeping your business data secure. Some of the steps to consider include:

 

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DDoS attacks and other forms of botnet attacks remain some of the biggest cybersecurity challenges that are often the most difficult to defend against. In 2020 and early 2021, the number of DDoS attacks is continuously increasing, and the number of active malicious botnets is also rapidly increasing to a very alarming number. 

With that being said, in this guide, we are going to discuss effective botnet prevention methods to protect your website and network. 

We won’t be able to successfully prevent botnet activities without first understanding what a botnet is and how it works. So, let us begin this guide by discussing the concept of the botnet itself. 

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By 2035, artificial intelligence could double economic growth in Canada and economic growth rates globally. It’s not, however, just legitimate businesses that will take advantage of AI-based tools. Cybercriminals will also exploit the technology to improve their income. 

While there are several ways to do this, deepfakes may pose one of the greatest threats. This article will examine what deepfakes are, the threat they pose, and how you can defend against these attacks. 

How Do Deepfakes Work? 

You’ve already seen what Photoshop can do. You can remove or add elements from photos, completely changing the scene. Deep learning allows AI to take things a step further. The software tracks different aspects of someone’s face and voice and creates a reasonable facsimile.

This video from the BBC is an excellent example of this technology at work. 

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Cloud computing is a simple way for companies to upscale their operations without incurring huge infrastructural costs. Firms currently use an average of 8 clouds and expect this to increase to around 11 by the end of 2023.

The cloud industry is enjoying unprecedented growth and will hit a new high in 2022. Forecasts suggest that the market will be worth a whopping $397 billion by the end of the year. 

What This Growth Means for Your Company

The increasingly competitive market makes it easier for your firm to secure a reasonable rate. As the market grows, we’ll see more cost-effective, innovative solutions coming to the fore. Firms will have more opportunities to save money using these products. 

The downside of the growing cloud industry is the increase in cyber attacks. PayPal, for example, processed transactions worth $936 billion. What self-respecting hacker won’t try to get a piece of that action? 

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