The 5 Best PR Agencies for Building Cybersecurity Brand Awareness

The 5 Best PR Agencies for Building Cybersecurity Brand Awareness

Cybersecurity has become one of the most saturated markets in tech. According to The Business Research Company, it’s expected to grow to $435 billion by 2029, with thousands of companies actively competing for limited buyer attention. And although product and service innovation remains critical, even the best solutions risk getting lost in the noise without a strong brand awareness strategy.

Many cybersecurity companies partner with public relations (PR) agencies to help them create compelling narratives for their target audience, get media coverage, and establish themselves as trusted leaders in the market. Since the cybersecurity market is highly nuanced, it’s best to work with agencies that have deep expertise and proven experience positioning cybersecurity brands. 

Below are five of the best PR agencies that have proven themselves as trusted partners for helping cybersecurity companies stand out in a crowded and competitive market.

1. 10Fold Communications

10Fold is one of the better-known names in the cybersecurity PR space. Over the years, they’ve partnered with over 80 cybersecurity companies, including market leaders like ForgeRock, AttackIQ, and SecurityScorecard. They have experience in almost every industry niche, making them suitable for companies across the entire security spectrum.

Their strong track record in B2B tech has been recognized with multiple awards, most recently the Gold Merit Award for Communications Measurement & Reporting Innovation at the 2024 MERIT Awards.

One of their standout campaigns is the development of ForgeRock’s widely cited Consumer Breach Report, which eventually became the company’s most downloaded asset and a key driver of industry recognition.

Across this and many other campaigns, 10Fold applies its proprietary performance framework, called the MetricsMatter™ methodology, which focuses on clearly defined KPIs to ensure every client engagement delivers measurable and trackable business results.

2. InboundJunction

With an impressive roster of cybersecurity clientele that includes Wiz, Check Point, Imperva, Memcyco, and Hoxhunt, InboundJunction helps clients secure media coverage, grow their customer base, and attract investors.

Their signature approach is based on guaranteed, consistent media coverage. Unlike most agencies that rely on news cycles, InboundJunction favors “in-context PR,” positioning cybersecurity products as solutions to timely industry challenges with content that resonates year-round. 

InboundJunction lands coverage across top-tier outlets like Forbes, TechCrunch, and CIO.com, as well as leading cybersecurity publications such as The Hacker News, Dark Reading, and SecurityWeek, giving clients exposure to both technical buyers and business decision-makers.

Aside from traditional media outreach, InboundJunction leverages unconventional tactics to generate buzz and spark conversations with users and decision-makers. A great example is the Reddit AMA they organized for Wiz’s Cloud Security CTO, which sparked active discussions on r/cybersecurity and became one of the subreddit’s most upvoted threads.

InboundJunction’s combination of PR, content strategy and social media amplification drives long-term growth, and they recently-launched an AI search discoverability service to help clients stay visible as more users turn to LLMs for information. 

3. Code Red Communications

Code Red stands out for being one of the few PR agencies that works exclusively with cybersecurity clients, including BlackFog, Skurio, Claroty and Vectra. With over two decades of experience, the agency has built unmatched expertise and media relationships that can help any brand break through to key audiences in the crowded security market. 

Thanks to their deep industry knowledge, Code Red also successfully provides strategic counsel that goes beyond media outreach, helping clients position themselves as true thought leaders in the space.

The agency is well established across multiple regions, and its global network of media and analyst contacts is well-suited for organizations operating in international markets or looking to expand their global presence.

Through highly targeted campaigns that deeply understand the nuances of each client’s offering and intended audience, Code Red has helped clients achieve significant media traction, with some campaigns resulting in a 250% year-over-year increase in media coverage.

4. RH Strategic

RH Strategic is a public relations firm with deep expertise in cybersecurity and a strong presence in Washington, D.C., providing clients with unique access to policymakers, think tanks, and regulatory bodies that helps facilitate impactful public affairs campaigns. They are the perfect choice for organizations looking to influence market dynamics and policy.

RH’s work with clients like Orca Security and OpenText has demonstrated their ability to drive substantial media visibility and shape public discourse around cybersecurity issues.

They have an uncanny ability to craft compelling narratives around complex cybersecurity topics, making them accessible for business and government audiences. Having a partner that can translate technical subject matter into clear, impactful messaging can be a key growth driver for any company in the space.

The agency combines media relations, thought leadership, and digital strategies to deliver meaningful results. Their campaigns have earned coverage in top-tier outlets such as The New York Times, Bloomberg, Politico, and Wired, helping clients elevate their visibility and credibility on the national stage.

5. PRLab

PRLab is a modern B2B tech PR agency headquartered in Amsterdam, with additional offices across Europe and the U.S. Specializing in public relations for startups and scale-ups, PRLab has worked with emerging players in the cybersecurity space, such as Siilo, Wayflyer, and NuPay, helping them highlight their unique value and innovation. 

The agency offers a blend of traditional PR and modern marketing strategies, making them a valuable partner for building a strong, consistent brand presence across multiple channels. Their agile and data-driven approach allows them to quickly adapt strategies based on performance, ensuring that campaigns are always aligned with client goals and the evolving cyber market. 

Their services include content creation, SEO, and social media management, an approach that ensures clients not only gain media exposure but also strengthen their long-term digital footprint. 

Because PRLab primarily works with early-stage and growing companies, they offer a more budget-friendly solution. However, that doesn’t mean they compromise on quality, as they are a top choice for ambitious cybersecurity startups looking to scale quickly and efficiently.

6. PRNEWS.IO

PRNEWS.IO is a global digital PR platform that helps cybersecurity companies increase brand awareness through media placements on trusted online publications. Instead of classic press pitching, the platform allows brands to publish articles directly on relevant tech, business, and cybersecurity-focused outlets, ensuring consistent visibility and message control.

The platform is widely used by cybersecurity startups and established tech companies to distribute thought leadership content, product announcements, and expert commentary. With access to thousands of verified publishers worldwide, PRNEWS.IO enables brands to reach niche and international audiences while reinforcing credibility in a highly competitive and trust-sensitive market.

PRNEWS.IO combines PR and SEO benefits by offering contextual backlinks, transparent publisher metrics, and flexible budgeting options. This makes it a practical choice for cybersecurity companies looking to strengthen their digital presence, build authority, and scale brand awareness efficiently without the long-term commitments of traditional PR agencies.

Final Thoughts

Choosing the right PR agency ultimately comes down to finding a good fit for your company’s stage, niche, and goals. Start by looking at each agency’s track record. If they have worked with companies in your specific niche, they are more likely to achieve results faster with fewer trials and errors.   

It’s equally important to define what success looks like for your organization. Each agency has that one thing they’re best at, so it’s ideal to find a partner whose strengths align directly with your specific goals, whether it’s to grow organic traffic, gain media exposure, or influence industry conversations.