As the Digital Age flourishes, more and more people are switching to working online and having businesses that revolve around all things digital and technological. A well-known example of this is the marketing industry. In recent years the marketing industry has converted to being almost entirely digital; thus creating the genre of marketing: digital marketing. Almost every company has or has the ability to reap the benefits of digital marketing, making this industry a lucrative and important one.
As more people are beginning or expanding their careers in digital marketing, there are some things that they should know; most notably, how to keep their digital marketing company safe from cybercrime. Cybercrime can impact and ruin people’s lives as hackers can steal, exploit, and tamper with personal information and accounts. And for a business that exists only digitally, it’s important to take the necessary precautions in order to keep the business safe.
What You Need to Know to Keep Your Company Safe
Whether you own a digital marketing business, or you work for one, it’s imperative that you take cybercrime seriously. An expert from a company that is a digital forensics investigator pointed out that cybercrime is becoming a common threat for internet users. He added that hackers are becoming more skilled as people’s dependence on technology increases. With that being said, here are 4 ways that you can protect your digital marketing business or your digital marketing job from cybercrimes.
1. Be Sure to Keep All of Your Software Up to Date
This is perhaps one of the easiest ways that you can make sure that your digital marketing business is safe from cybercrime. One of the most common ways that hackers get into accounts and documents is by finding code defects in the software. When it comes to the software designers’ attention that there is a code defect, an update will come out that will fix this error. However, when people don’t update their software, hackers can see this and will enter the account, document, etc., through this code defect. Because hackers can see what software has been updated and what software hasn’t, it will be worth your while to keep all of your software up to date.
2. Think About Email Marketing Security
To protect your marketing content and all of your clients’ personal information, you will have to make sure that your email marketing system is secure. Hackers are aware that email is one of the most essential tools in digital marketing, so will try to gain access to these accounts.
Email marketing systems often hold crucial, yet sensitive information belonging to clients; therefore, you should utilize email marketing tools that feature security measures that will store sensitive information using encryption, and lock down access. To further ensure that your marketing email is secure, make it a point to train all employees on how to keep these systems secure and avoid data breaches.
3. Encrypt and Back-Up Sensitive Data
Encrypting and backing up data is the best way to avoid a security breach and to prevent hackers from stealing all of your data in the event of cybercrime. Data encryption means to translate data into another code that only people with access to a decryption key/password can read it. Similarly, backing up data simply means to make copies of the data and store it on another device or in a cloud storage provider.
4. Set Up Strict Limitations
It will be in digital marketing agencies’ best interest to set up strict limitations that will not allow employees to install unauthorized software or open files that contain viruses. Setting up strict digital limitations could potentially save you from a catastrophic event. By being proactive and setting up strict limitations will prevent malware from infecting your company’s computer and network.
Keep Your Digital Marketing Content Secure
Digital marketing companies are a common target when it comes to internet crime, so it’s necessary you do all that you can to avoid being hacked or exploited. To keep yourself, your employees, your clients, and your overall business safe and secure keep these 4 digital marketing security tips in mind. Turning these tips into actions will significantly lower your chances of becoming a victim of cybercrime.
About the Author
Jennifer Bell is a freelance writer, blogger, dog-enthusiast, and avid beachgoer operating out of Southern New Jersey