With more than 5,000 global cybersecurity vendors currently vying for market share, 68% of CISOs report that aggressive marketing makes it nearly impossible to distinguish between genuine innovation and simple AI-washing. You’ve likely experienced the fatigue of managing a fragmented ecosystem where the risk of a vendor being acquired or going defunct is a constant threat to your operational stability. It’s a challenge that requires more than just intuition. It demands a systematic approach to market intelligence that prioritizes objective data over polished sales presentations.
