RSAC 2017 is behind us. It has been bigger, noisier and more crowded than any cybersecurity event in history. It’s so big, it’s overwhelming. And if you consider the off-site meetings, mini-conferences, meetups and parties you can forgive an average visitor if he or she feels kind of fuzzy afterward. Vendors don’t have it easy, either. With more than 700 companies and organizations presenting, trying to stand out or simply gauge the competition is extremely difficult.
Former New York Mayor Rudy Giuliani has been tapped to be the President’s new “cyber security czar.” The appointment has been met with trepidation among those in the information security business who point out Mr. Giuliani’s lack of expertise in anything cyber-related, despite being Chair of the Cybersecurity, Privacy and Crisis Management Practice at a Miami-based law firm and advising companies on information security since 2002. In fact, critics cite recent reporting revealing that passwords used by Giuliani and 13 other top staff members have been leaked in mass breaches of websites like LinkedIn, MySpace, and others between 2012 and 2016.
Israel is a major force in cybersecurity innovation and development, and Israeli cybersecurity companies are at the forefront of technology, rubbing shoulders with global industry giants. In fact, according to CyberDB data-bank, Israel has the second largest amount of cybersecurity companies in the world, second only to the US. In terms of actual sales Israel cybersecurity exports account for anything between 5-10% of the global cybersecurity market , an amazing figure given Israel’s miniscule size and small population.
The World economic forum released its annual Global risk report prior to 2017 WEF meeting at Davos, Switzerland. The report highlights the risks emanating from AI, Cyber espionage and Internet of things, and focuses on the rise of cyber dependency due to increasing digital interconnection of people, things and organizations.
In the cybersecurity and AI-driven technology space, trust is everything. Buyers are not just evaluating features—they’re assessing credibility, reliability, and professionalism within seconds.
While most companies invest heavily in technology and infrastructure, one critical factor is often underestimated: visual content quality.
Today, professional photography, videography, and visual production are no longer just creative assets—they are strategic tools that influence trust, engagement, and conversions across digital platforms like CyberDB.
Enterprise buyers—CISOs, CTOs, and decision-makers—are highly risk-aware. Before reading detailed documentation or requesting a demo, they evaluate:
Poor or generic visuals can create doubt—even if your technology is advanced.
👉 First impression directly impacts perceived security and trust.
For cybersecurity, SaaS, and AI companies, visual content plays a deeper role than just aesthetics.
Technical concepts like threat detection, cloud infrastructure, and AI workflows are difficult to explain. High-quality visuals—animations, real environments, and workflows—make them easier to understand.
For example, using 3D animation services can help visualize complex systems and product capabilities in a way that resonates with decision-makers.
Custom imagery signals authenticity. Instead of stock photos, businesses can showcase real infrastructure, teams, and environments.
Strong visuals reduce friction in the buyer journey.
Enhancing visuals with professional photo retouching services ensures consistency and premium quality across all assets.
Aerial and large-scale visuals help showcase physical infrastructure.
Video builds deeper engagement and explains complex offerings faster.
Transparency is critical in cybersecurity. Showing real workspaces builds trust.
If your company is listed on CyberDB, visual quality directly impacts how your brand is perceived.
To stand out:
Companies with strong visual identity are more likely to:
✔ Build trust quickly
✔ Increase profile engagement
✔ Convert visitors into leads
Modern search engines and AI tools prioritize user experience.
Visual content contributes to:
Combining structured SEO with high-quality visuals ensures your brand performs across:
As AI accelerates decision-making, users spend less time evaluating and more time scanning.
This means:
Professional visual content is no longer optional—it’s a core part of digital credibility.
In cybersecurity and tech, innovation gets attention—but trust wins business.
Strategic use of photography, videography, and visual production helps:
For companies operating in high-stakes environments, investing in high-quality visual content is a smart, long-term growth decision.
SMBs play a critical role in national economies- as they comprise about 97% of all commercial enterprises. Until very recently SMBs did not consider themselves a prime target of cyber threats and rightly so- all the high-profile hacks were aimed at large enterprise, and it was widely assumed that cybercriminals wouldn’t bother with small stake targets. But, as the economy becomes more connected SMB are taking center stage in cyber activities as well. As SMBs are connected to both customers and larger enterprises and governmental organizations, they now become a compelling target for cybercriminals. In addition, low cost, mass production cyber weapons now make it economically feasible for cyber criminals to successfully target SMBs and even individuals. Of these, Ransomware has one of the highest return-on-investments ratio for criminals, regardless of the victim’s occupation or annual turnover.
Last week it was made public that the antivirus maker, Avast Software plans to acquire competitor AVG Technologies for $1.3 billion in cash. This is another in a series of M&A that are likely to change the face of the cybersecurity industry in the coming year.
A week ago CISCO announced it was buying Cloud security company Cloudlock for 300 million USD, and earlier in June security giant Symantec bought Bluecoat for approximately $4.65 billion.
