Nowadays, Information Technology (IT) is now one of the biggest concepts in the field of technology. It’s believed that approximately two-thirds of the world’s population owns a mobile device, particularly a smartphone. Therefore, if you own a cybersecurity company, you could utilize digital media to expose your products and services. Also, the demand for cybersecurity is on the rise due to increased breaches of data privacy incidents.
Competition out there is rising by day from the several firms that are offering cybersecurity solutions. As a result, you may have to pull out your best marketing efforts. This is to generate organic leads and conversions for your cybersecurity agency. One sure way of doing this is by partnering with an IT services marketing company to stage an effective digital marketing campaign. Also, here are various ways on how you can grow your cybersecurity agency’s exposure.
- Pay-Per-Click (PPC)
This is an effective strategy that uses payable ads for advertisement. It’s a safe model of advertising (ad creator) since you only pay for the clicks that your ads get. It’s aimed at buying visits to your website rather than the visits organically. However, your ads need to be enhanced with Search Engine Optimization (SEO) with relevant keywords to appear from the Search Engine Results Pages (SERP).
Search engines will use their algorithms to identify your ads and push them up to the top of search results. Because it’s already a paid service, it’s easy for your ads to appear after searching on the search engine.
- Content Marketing
Content marketing through blogging is perhaps the most preferred strategy by many digital advertisers. Even as popular as it may be, many marketers fail in following search engine guidelines which make their content fail to go far. When you’re writing content, ensure they’re relevant to the type of services you offer. Take ‘Trends in cybersecurity threats’ or ‘How to identify and mitigate cybersecurity attacks.’ as an example.
With such kind of information, it’s easy to attract organic leads to your website. On your website, have a blogging section that you could upload all written content. Writing credible content is excellent, but it’s not the only thing you need.
Your content should be optimized with the right keywords that searchers use. You may include short and long-tail keywords. Rember to use the exact keywords in your subtitles and meta-description. Blogging is very efficient in attracting organic leads who could become customers. Additionally, do guest posting and use external links to your website.
Aside from content in the form of blogs, you could consider vlogging. This is creating video content and uploading it on a streaming platform. However, ensure your videos are of high quality and have educational value.
You could be creative and use current events that people may be searching about. For instance, you can write content or create a video about ‘What to learn from the XYZ attack.’
- Email Marketing
This is another strategy that could improve the sales of your cybersecurity agency. First, you need to gather an email list of prospective customers. If you own a business start-up, your marketing agency can help you in this area. They may do so by designing a lead magnet for your landing page.
A lead magnet is a free product you give to your target audience. It could be in the form of a free e-book, whitepaper, webinar. However, your clients may only receive it after exchanging their contact details. These details will include their email address, phone number, and other information you may need from your clients.
Once you have gathered your email address list, you could send personalized emails to your target audience. Within your email, you need to have a call to action. For instance, you may ask your prospects to read more by clicking a link that leads to your website.
Webinars are live sessions that are geared to teaching or passing some information to your target audience. You could publicize your webinar by sending emails or text messages.
However, prepare well for your live session. Ensure your content is well thought out of, full of facts, and informative. Make the session interactive to avoid your audience abruptly leaving your webinar. Therefore, avoid giving non-essential details and make the webinar as short as possible. In addition, make the session interactive with a question-and-answer portion to address any burning queries.
Marketing is not a walk in the park. Therefore, you need to plan adequately for your cybersecurity agency’s marketing campaigns. Moreover, you need to have the relevant skills and talent to run a successful digital marketing campaign.
In case you lack the expertise in your agency, leveraging the services of a marketing company is a viable option. After all, they have done this for a long time and could help you invest wisely in your marketing ventures. You may do so to reap a good Return On Investment (ROI) from your marketing efforts.