4 Necessary Features in Today’s eCommerce Digital Catalogs
In the fast-paced world of eCommerce, you need a digital catalog platform that can keep up with your growing business. It is imperative to find a powerful, customizable eCommerce solution that offers a wide range of features to help you manage your online store. Some of the key features include multi-store, multi-language, and multi-currency capabilities, especially if you are looking for global expansion. Let’s discuss four key features if you are ready to take your eCommerce business to the next level.
1. Catalog Management: Customizable Product Offerings
At the core of any digital eCommerce platform is its catalog management system. This is a feature set that allows you to manage both physical and digital products, as well as subscription products. With flexible properties, inheritance and product variations, you can easily customize your product offerings. Quick search and sorting functionalities are vital, making it easy for customers to find the products they are looking for. Customizable product and category attributes along with virtual catalogs make it easy to organize your product offerings for your digital catalog eCommerce store.
2. Order Management: Efficient Management of Customer Orders
You will want a digital catalog that offers a comprehensive order management system that allows you to track customer order history, search for orders, and manage documents associated with orders. You will also need to manage split shipments, purchase orders, and subscriptions. Essential inventory tracking and status update features make it easy to manage your orders from start to finish. With a flexible document-based order structure, you will find it extremely easy to customize and fulfil all orders, large and small.
3. Pricing and Merchandising: Personalize Your Customer Offerings
The right digital catalog platform should offer a variety of pricing and merchandising options to help you tailor your offerings to your customers. Stores can then be created with multiple price lists, tiered pricing, and personalized pricing options. You should also have the capability to integrate pricing with your ERP and price engines. Merchandising features should include cross-selling, up-selling, and replacement product recommendations, as well as product comparisons and rule-based product associations. Online businesses will also want to have access to flexible publishing conditions and dynamic customer segments, allowing you to target specific groups of customers with customized offers.
4. Multi-Language and Multi-Currency Support
Especially important to any eCommerce business seeking global expansion would be multi-language and multi-currency support. You can then manage your product offerings in multiple languages and currencies, and customers can view product prices in their local currency. With a platform that also offers content localization, it becomes easier to create and manage content for different regions of the world. In other words, you will need to customize product attributes based on language and currency, with virtual catalogs that allow for easy management of localized product offerings. Additionally, a key feature would be a quick search element that enables visitors to search for products by name, SKU, product code, and/or serial number. In this way, customers can easily find the products they need in the language and currency that they prefer.
In the end, these are the four most essential features of a powerful eCommerce digital catalog, especially if you are looking to grow your business. Whether you’re looking to expand globally or simply improve your online store, your choice of full-featured digital catalog platforms is of utmost importance.
